更新时间：2019-09-21 00:47:42
封面
版权信息
文前
献辞
Warm Greetings!
Chapter 1 Where Are the Fish? The New Competitive Reality
The Ocean of Resources
The Ocean of Waste
The Ocean of Ideas
The Disappearing Line
Chapter 2 Overfished Ocean Strategy: Five Principles That Make It Work
Overfished Ocean Strategy
One: From Line to Circle
Two: From Vertical to Horizontal
Three: From Growth to Growth
Four: From Plan to Model
Five: From Department to Mind-Set
Chapter 3 Principle One: Line to Circle
Steve Bradfield’s words drive the story home:
The Brief History of the Circle
Ford’s $18 Million Roof
Give Me More
From Line to Circle: The Practicalities
Building Your Tool Kit
Chapter 4 Principle Two: Vertical to Horizontal
Innovation at the Scale of the Whole: The Curious Case of Fairmount Minerals
Sourcemap: Crowdsourcing on Steroids
Chapter 5 Principle Three: Growth to Growth
By the Hour
On Selling the Story
The Power of Why
Chapter 6 Principle Four: Plan to Model
Your New Modeling Career
Leaning up
Chapter 7 Principle Five: Department to Mind-Set
In Search of a Scapegoat
The New Competencies of Knauf Insulation
Overfished Ocean Strategy: The Winning Mind-Set
Chapter 8 The Death of Green or Is Your Marriage Sustainable?
From Bolt-On to Embedded Sustainability
It’s all About My Marriage
From Green to Smart
Chapter 9 As a Means of Conclusion: What Should Business Do?
Powering up (Small!) Innovation for a Resource-Deprived World
Give Me One Good Scenario
Overfished Ocean Strategy: a Few Closing Remarks
My Big Thanks
Index
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
R
S
T
U
V
W
Z
About the Author
Berrett-Koehler
A BK Business Book
