更新时间：2021-07-09 21:29:49
coverpage
WordPress Search Engine Optimization Second Edition
Credits
About the Author
About the Reviewers
www.PacktPub.com
Support files eBooks discount offers and more
Preface
What this book covers
What you need for this book
Who this book is for
Conventions
Reader feedback
Customer support
Chapter 1. Getting Started – SEO Basics
Introducing SEO
Improving your rank on all search engines
Exploring the changing nature of search engines
Understanding a search engine's inner workings
Preparing the index
Querying the index
Exploring on-page search ranking factors
Weighing search factors
Understanding the search algorithm
Ranking factor – body content
Serious ranking power – title tags and meta tags
Making perfect title tags
Using heading tags (h1 h2 h3)
Optimizing code quality and load speed
Menus internal navigation and link structure
Image filenames and alt tags
Text attributes – bold italics and underline
Ranking factor – high page count
Fodder for search engines – fresh content
Using the subtle power of outbound links
Understanding off-page ranking factors
Avoiding over-optimization
Converting visitors to customers – the third spoke of SEO
Summary
Chapter 2. Optimizing WordPress for SEO
Setting goals for your business and website and getting inspiration
Knowing what WordPress already does for your SEO
Creating reliable and text-based navigation
Engaging visitors with built-in collaboration contribution and community building
Understanding what WordPress doesn't do for your SEO
Chapter 3. Researching and Working with Keywords
Building your site's foundation with keyword research
Understanding relevance and the effect of short tail and long tail keywords
Spotting keyword popularity patterns with Google Trends
Identifying and developing your initial keyword profile
Building keyword lists with common qualifiers
Employing the human touch in keyword research
Learning how customers engage in local search
Prioritizing keywords
Finding new keywords with Google AdWords
Chapter 4. Understanding Technical Optimization
Choosing a keyword-rich domain name
Buying/acquiring domain names
Creating an effective WordPress permalink structure
Highly customized permalinks
Optimizing your Page/Post titles and title tags
Crafting title tags
Creating perfectly-sized title tags
Crafting Page/Post titles
Optimizing meta tags
Configuring WordPress to generate meta descriptions
Best practices for meta descriptions
A dead HTML element – meta keyword tags
Optimizing your body content
Optimizing heading tags
Optimizing WordPress templates
Improving rankings with optimized images
The ultimate WordPress robots.txt file
Optimizing with the XML Sitemaps plugin for WordPress
SEO power tool – Google Webmasters
Chapter 5. Creating Optimized and Engaging Content
Engaging visitors with your content
Writing effective titles and headlines
Transcending bland keyword-rich titles
Organizing your content with WordPress tags
Creating keyword-aware content
Keeping it natural
Avoiding automated content plugins
Writing for your audience
Providing quality information
Writing to get results
Developing your writing style
Narrative styles
Structuring your content using taxonomy and hierarchy
Managing your categories with plugins
Hiring a writer
Chapter 6. Link Building
Understanding the importance of backlinks
Distinguishing between dofollow and nofollow links
Authority links – what they are and why you want them
Link anchor text
