第59章 Building Up a Magazine (3)

Bok offered fifteen thousand dollars for the twelve articles--a goodly price in those days--and he saw that the idea and the terms attracted the English statesman.But he also saw that the statesman was not quite ready.He decided, therefore, to leave the matter with him, and keep the avenue of approach favorably open by inducing Mrs.Gladstone to write for him.Bok knew that Mrs.Gladstone had helped her husband in his literary work, that she was a woman who had lived a full-rounded life, and after a day's visit and persuasion, with Mr.Gladstone as an amused looker-on, the editor closed a contract with Mrs.Gladstone for a series of reminiscent articles "From a Mother's Life."Some time after Bok had sent the check to Mrs.Gladstone, he received a letter from Mr.Gladstone expressing the opinion that his wife must have written with a golden pen, considering the size of the honorarium.

"But," he added, "she is so impressed with this as the first money she has ever earned by her pen that she is reluctant to part with the check.

The result is that she has not offered it for deposit, and has decided to frame it.Considering the condition of our exchequer, I have tried to explain to her, and so have my son and daughter, that if she were to present the check for payment and allow it to pass through the bank, the check would come back to you and that I am sure your company would return it to her as a souvenir of the momentous occasion.Our arguments are of no avail, however, and it occurred to me that an assurance from you might make the check more useful than it is at present!"Bok saw with this disposition that, as he had hoped, the avenue of favorable approach to Mr.Gladstone had been kept open.The next summer Bok again visited Hawarden, where he found the statesman absorbed in writing a life of Bishop Butler, from which it was difficult for him to turn away.He explained that it would take at least a year or two to finish this work.Bok saw, of course, his advantage, and closed a contract with the English statesman whereby he was to write the twelve autobiographical articles immediately upon his completion of the work then under his hand.

Here again, however, as in the case of Mr.Blaine, the contract was never fulfilled, for Mr.Gladstone passed away before he could free his mind and begin on the work.

The vicissitudes of an editor's life were certainly beginning to demonstrate themselves to Edward Bok.

The material that the editor was publishing and the authors that he was laying under contribution began to have marked effect upon the circulation of the magazine, and it was not long before the original figures were doubled, an edition--enormous for that day--of seven hundred and fifty thousand copies was printed and sold each month, the magical figure of a million was in sight, and the periodical was rapidly taking its place as one of the largest successes of the day.

Mr.Curtis's single proprietorship of the magazine had been changed into a corporation called The Curtis Publishing Company, with a capital of five hundred thousand dollars, with Mr.Curtis as president, and Bok as vice-president.

The magazine had by no means an easy road to travel financially.The doubling of the subscription price to one dollar per year had materially checked the income for the time being; the huge advertising bills, sometimes exceeding three hundred thousand dollars a year, were difficult to pay; large credit had to be obtained, and the banks were carrying a considerable quantity of Mr.Curtis's notes.But Mr.Curtis never wavered in his faith in his proposition and his editor.In the first he invested all he had and could borrow, and to the latter he gave his undivided support.The two men worked together rather as father and son--as, curiously enough, they were to be later--than as employer and employee.To Bok, the daily experience of seeing Mr.Curtis finance his proposition in sums that made the publishing world of that day gasp with sceptical astonishment was a wonderful opportunity, of which the editor took full advantage so as to learn the intricacies of a world which up to that time he had known only in a limited way.