Corporate Social Investing
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Acknowledgments

Any writer who attempts to mine new fields in the private and nonprofit sectors quickly learns that this is a job that requires a lot of help. I am most grateful to the battalion of people who joined in the heavy lifting that has made this book possible.

I am especially beholden to Bob Campbell, retired vice chairman of Johnson & Johnson. He spent a vast amount of time reading and rereading different versions of Corporate Social Investing. Much of the wisdom in this book can be traced back to Bob.

My other friends and colleagues at Johnson & Johnson have also been invaluable allies in this project. Roger Fine, general counsel, and Bill Nielsen, vice president for public affairs, kept this book on track. Russell Deyo, vice president for administration, understood the need to reform corporate philanthropy. Bill Dearstyne, Jerry Ostrov, Andrea Alstrup, Wendy Logan, and the other members of the extraordinary Johnson & Johnson Corporate Contributions Committee helped shape the contents of this book. John Heldrich continues to show me how to translate philanthropy into meaningful results.

Michael Bzdak, Helen Hughes, and Conrad Person are staff members in the Office of Corporate Contributions at Johnson & Johnson. They, along with my assistant Alexis McKay and coworkers Nancy Lane, Gary Gorran, Stan Stern, Elisabeth King, and Fred Patterson, have provided me with a steady flow of ideas steeped in common sense that have greatly enriched this book.

Perhaps no group of people has been more important in shaping the contents of Corporate Social Investing than the members of The Conference Board Contributions Council. Some of the private sector’s most astute and caring managers sit on that council. People like Dr. Richard Mund, executive director of the Mobil Foundation; Pat Hoven, president of the Honeywell Foundation; and Kristin Swain, president of the Corning, Inc. Foundation, all took time they didn’t have to read early versions of the book and help make it more practical and powerful. However, no one on the Council did more for Corporate Social Investing than David Ford, past president of the Chase Manhattan Foundation and newly appointed president of The Lucent Technologies Foundation. I am thankful that he has shared with me both his intelligence and his friendship.

There are others whose thoughts and concepts will be found within the pages of this book. My longtime friend Dr. Reed Whittle was, as usual, on the mark in his suggestions for improving Corporate Social Investing. Other cheerleaders like Ann and Vernon Jordan, United Way’s Betty Beene, David Morgan at the Council for Aid to Education, and UCLA’s Dr. Al Osborne all helped me get this book to the finish line. Bob Forrester, of Payne, Forrester & Olsson, has sharpened my thinking with penetrating questions and good old-fashioned horse sense.

I am indebted to my son, Ryan, for his support of this book and other related projects. His research and writing for the National Center for Employee Ownership have given me new perspectives that should make corporate social investing even more valuable to businesses and nonprofit organizations.

A note of thanks to Steve Piersanti and his competent staff at Berrett-Koehler. Their skillful hands helped hone a rough manuscript into a product worthy of the Berrett-Koehler label. To have Corporate Social Investing included on the Berrett-Koehler list is indeed an honor.