Abstract

In 1963，Richard Hoggart was invited to be an English professor in University of Birmingham and lectured an inaugural speech named Schools of English and Contemporary Society which specified some research subjects including critical evaluative of mass culture，popular culture and mass media. In 1964 professor Richard Hoggart invited Mr. Stuart Hall to cooperate to found the Centre for Contemporary Cultural Studies and carried on to run the centre as professor Richard Hoggart setup in his lecture.From 1964 to 1979，media studies was always the centre of the research in CCCS. In this period，some importat works were published and CCCS exerted a great influence in academic field，especially in audience research，violence research in television，advertisement studies，ideology studies，feminist media studies，and so on. The following is the specific contents.

The first chapter is about the media studies from 1964 to 1971 when the media group was founded. From the last months of 1969，CCCS and other leftist research instituiotns began to translate，introduce and absorb the continental theoretical resources massively. Media studies in this period is not very familiar to the researchers but actually the media studies in this period was extensive and fruitful. The first publication of CCCS is about the possibilities of local radio，the first two sponsored project of CCCS were media related，and professor Hoggart and Mr. Hall did agreat amount of researches about BBC，ITV，commercialization of radio，newspaper and Picture Post， etc.

Chapter 2 is about the politics and ideology studies. Most of the founders and leaders of the centre were born in working class families，so they are very sensitive to the industrial relations，general election and policies. In 1972 researchers of CCCS did a thorough analysis to the news photos. And the next is the analysis of the industrial conflict and current affairs programs.

The next chapter is the popular audience research. After the Hall’s important text‘Encoding and Decoding in the Television Discourse’is published，CCCS had continually provided theoretical works such as ‘Reconceptualising the Audience’，the practical works such as Everyday Television：Nationwide，The Nationwide Audience，Crossroads，etc. ‘Audience Research’ is very important in media studies in CCCS and it created a history of audience research either in the critics of Leicester School and Frankfurt School or the rediscovery of audience.

When the event that a male white man was stabbed to death had been reported in the media researchers of centre began to pay close attention to how media transform one robbery event to a ‘moral panic’event which was moral concerned，was disturbed in the politics，state and society fields. From 1972，researchers of centre did a series of study and published a series of papers and finally Policing the Crisis was published in 1976，which is about the production of capitalist media extensively and thoroughly.

Since 1970 the feminist movement had a great influence on many territories in the world and of course exerted a great influence on the media studies in CCCS. In the first period of the 1970s Stuart Hall and Michael Green decided to do some feminist media studies and they finished a study for the female magazines，Cure for Marriage，but unfourtunately the night before the study was scheduled to be reported the manuscript was lost.Although a lot of things happened the related researches were moving forward，mainly about the images of women in the mass media，ideology of adolescent femininity and housewives and mass media，etc.

As the third director of CCCS，Richard Johnson，said in his essay ‘What is Cultural Studies anyway？’‘Cultural studies is now a movement or a network. …… It exercises a large influence on academic disciplines，especially on English studies，sociology，media and communication studies，linguistics and history’，media studies was in the centre of the works in CCCS which include the founding and spreading of some critical media theories and the publish of some important texts. When Hall left the centre in 1979 the Hall Period is over and a new era is initiated. Along with the leaving of Hall and the graduation of the students，media studies in CCCS just like the seeds，grow up out of the greenhouse and disseminate to the UK，America，the European Continent and the whole world.

Key Words：CCCS；Cultural Studies；Media Studies