Situation 2 Preparing for a Good Trade Fair Booth

Task 3

Listen to a passage and judge whether the following statements are True(T) or False(F).

1．Trade shows are pleasant and relaxing by nature.(T)(F)

2．Buyers usually walk through the trade show aisles very quickly.(T)(F)

3．You need to decide on your exhibit booth early.(T)(F)

4．You'd better put a table across the entry to prevent possible theft.(T)(F)

5．Every page of what you hand out should bear your booth number.(T)(F)

Task 4

Listen to the passage again and fill in the blanks.

Trade shows are,by nature,huge,overwhelming and exhausting.The buyers walk up and down the 1.Their heads turn from side to side, 2 for a split second at each booth.What stops them?There are several secrets:

● Select your exhibit booth early so that you can have one of the more 3 places on the trade show floor.Consider a corner booth near the entrances and exits.

● Make sure your trade show booth is designed with clean,simple and 4 that will draw attention.

● Don't put your table across the entry making people reluctant to 5 to enter your booth.

● Have a sign announcing a "6" on some item which is offered at a significant discount.

● Have "7" signs on new products or"8"signs.

● Now that you've attracted lookers,make certain your 9 is on EVERY page of everything you hand out.