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You Have the Power to Attract
Whatever You Desire
Manifesting—the business
of doing nothing more
than bringing into form
a new aspect of yourself.
Wayne W. Dyer
IF YOU can envision it, you can manifest it. It’s that simple.
Recent studies in the area of quantum physics have resulted in a growing understanding and acceptance of the concept of “mind over matter,” that we can control the outcome of events by concentrating on changing our current thought patterns and envisioning the outcome that we prefer. Numerous consultants, behavior therapists, and authors have expounded on the practice and process of manifestation. Two such proponents are Wayne Dyer and Eileen Caddy.
In his book Manifest Your Destiny, Dyer shares his experience that “the process of creation begins first with a desire. Your desires, cultivated as seeds of potential on the path of spiritual awareness, can blossom in the form of freedom to have these desires in peace and harmony with your world. Giving yourself permission to explore this path is allowing yourself the freedom to use your mind to create the precise material world that matches your inner world.”
Dyer is reminding us that what we sow with our thoughts, we reap in the physical world.
Eileen Caddy’s Findhorn Community on the northernmost coast of Scotland is internationally known for growing an abundance of plants, vegetables, fruits, and herbs, even in the worst possible conditions. Caddy attributes her green thumb to her philosophy of expectations: “Expect your every need to be met, expect the answer to every problem, expect abundance on every level, expect to grow spiritually. You are not living by human laws. Expect miracles and see them take place. Hold ever before you the thought of prosperity and abundance, and know that your doing so sets in motion forces that will bring it into being.”
You have undoubtedly heard stories of people training their minds to overcome personal and physical obstacles, healing themselves of life-threatening illnesses, for example. These breakthroughs have opened the door for us to use this process in healing our businesses as well. First of all, it is time to recognize that marketing is, and was always intended to be, about envisioning and then attracting to us those customers who are perfect for our business to serve.
It’s time to shift our thinking about our businesses from a “scarcity” model—where there are not enough customers to go around—to a model of abundance. We must turn our attention away from the schools of thought that have taught us that good customers are difficult to find, that we have to steal them from our competitors, and that we have to keep meeting our customers’ ever-increasing and outrageous demands in order to keep them as our customers. As long as this is what we believe business to be, this is the kind of business we will create. In fact, this idea has become a self-fulfilling prophecy for most businesses.
“Synchronicity Strategists,” practitioners of the Strategic Synchronicity marketing model, know that their business magnetism (and profit) grows when they simply focus their attention on envisioning perfect customers flocking to their doors on a regular basis.
“How could it possibly be that easy?” you may ask. Consider this: if a picture is worth a thousand words, then one’s vision speaks volumes in attracting those qualities and attributes that one desires to have in a perfect customer, coworker, employee—even a spouse.
We All Have a Natural Ability to Attract
We all have the ability to think a thought and have it manifest itself quickly. Perhaps you have had an experience similar to the one that Jan had while attending an industry conference soon after accepting a position as vice president of sales for a telecommunications company. Jan was gripped by fear as she approached the hotel ballroom, which was already filled with more than 3,000 people, almost all of them complete strangers to her. Taking a few minutes to regain her composure, she thought about her goal of attracting new prospects for her company. She decided to turn the attraction process into a game. She stood in a uncrowded section of the room and began to visualize the type of people she wanted to attract—presidents and top executives of companies, decision makers, and others who had a wide circle of influence. Within five minutes of Jan’s achieving this clarity of vision, a man approached her and introduced himself. He was the president of his company and very well connected in the industry. His company was also a very loyal client of Jan’s company. Upon learning that Jan was new to the industry, he made it his responsibility throughout the evening to introduce her to the decision makers of many other companies, who soon became her clients—exactly as she had visualized!
The key to experiencing Strategic Synchronicity on a consistent basis is to prepare yourself to receive what you desire. One of the preparation steps is to envision what it would feel like and look like to receive what you desire. To learn how, practice this exercise.
Take a deep breath and then another one. During the next two minutes, imagine a steady stream of perfect customers coming to your door or calling you on the phone or visiting your Web site. Do not let yourself worry about how you are going to serve them all. Simply allow yourself to envision this abundance of customers. Imagine these customers requesting your services, handing you large amounts of money, smiling at you with pleasure at having found your company. Bask in the glory of this vision.
Are you able to envision perfect customers streaming through your doors? Or are you envisioning thousands of visitors logging on to your Web site? Or maybe you are envisioning all of your phone lines lit up with perfect customers, each calling to place an order.
At the end of these two minutes is your energy restored? Are you feeling like a dynamo? Can you sense the power of attraction?
Perhaps you are now a little further along your path to becoming a Synchronicity Strategist, as was Tom Heuermann, a consultant from Colorado, after he tried this exercise: “I actively did this—and the two minutes flew by. I ended up with a new vision for my Web site home page.”
If you are not feeling elated, then perhaps you let a few less-than-perfect customers sneak into your vision and spoil the picture. If that is the case, then you may want to repeat the exercise, being careful to envision only customers that are a perfect fit for your products and services so that you can serve an abundance of them easily and effortlessly.
Before proceeding to chapter 3, we encourage you to allow yourself to revel in this vision.