Research Base

Global research supports this approach. We use exit interview information, focus groups, and the Internet. We (and dozens of helpers) continually scan newspapers, journals, and books. We deliver the love ’em message to managers worldwide, and we learn directly from them and from their employees—what works and what doesn’t.

We ask the question “What kept you?” everywhere.

Our analysis of that data helped us form the original 26 strategies and chapters A–Z. We’ve built on that original research, meeting with more than half a million managers from large and small companies around the world. We’ve listened, consulted, provided training, and learned from them. We continually update our “What Kept You” database (more than 18,000 respondents). All of this helps us refine and expand our engagement and retention strategies.