INTRODUCTION HOW SPEAKING FREELY HELPED BRING A CHAMPIONSHIP TO SEATTLE

Multipliers . . . don’t focus on what they know but on how to know what others know. . . . They are interested in every relevant insight people can offer.

—LIZ WISEMAN, MULTIPLIERS

DURING THE 2013 NATIONAL FOOTBALL LEAGUE SEASON, the Seattle Seahawks paid Steven Hauschka $715,000 to kick a football through the uprights when the team needed three points. Hauschka was a worthy employee, successfully converting thirty-three of his thirty-five three-point attempts during the sixteen-game campaign. His success rate in 2013 placed him second in NFL field goal accuracy.

Hauschka had never even kicked a football in a competitive setting until fall 2004—his third semester at Vermont’s Middlebury College. He was cut from the varsity soccer team as a freshman, so at the outset of sophomore year, his roommate urged him to try out for the football team. Middlebury desperately needed a kicker. Hauschka made the team and went on to set numerous records over three years. After finishing up at Middlebury with a degree in neuroscience, he went on to a year of graduate school at North Carolina State, where he also served as the Wolfpack’s field goal kicker.

Hauschka’s successful season kicking for a Division I college football program caught the attention of the Minnesota Vikings, who signed him to their preseason squad as an undrafted free agent. He didn’t make the team, however, and spent the next three years wandering the NFL.

Hauschka’s success with the Seahawks continued into 2014 as the team made a run toward the Super Bowl. Early in the fourth quarter of the NFC Championship game versus the San Francisco 49ers, Pete Carroll called on his kicker for a fourth-down, fifty-three-yard field goal that would bring the Seahawks within one point of the lead. The importance of the moment was not lost on any Seattle fan. It had been thirty-five years since any major, professional sports team had won a championship for the city. The 2013–14 Seahawks had a chance to not only win the Super Bowl but end the long suffering for the sports fans of an entire region.

Steven Hauschka—the wanderer who had finally found some job security with the Seahawks—was about to trot on the field for one of the most important kicks of his career. But as he passed by Pete Carroll, Hauschka noticed the wind marker at the top of the north upright whipping swiftly in the southerly direction. He gave it a quick thought and decided that the field goal attempt was not the right decision. This guy, whom Seahawks owner Paul Allen was paying three quarters of a million dollars per year to kick a football, didn’t want to do it. So what did Hauschka do? He buckled down, thought positive, and made the kick . . .

No. That is not what Steven Hauschka did in that moment. Instead, he turned to his coach and stated plainly, “We shouldn’t kick this.” He then ran onto the turf and stared at the spot where the football was to be placed. A few second later, Carroll called time-out. From the stands, or the comfort of a living room, it was a curious scene. The kicker had taken his spot on the field and waited for the snap and placement of the ball, only to be called back to the sideline.

Carroll had listened. The Seahawks would not have Hauschka attempt a field goal, in this moment. A series of events that appeared puzzling to fans would make perfect sense after the game: an employee had provided input into a decision and his leader had adjusted course. Hauschka’s journey from Middlebury College to undrafted free agent to wanderer to somewhat-stable Seahawks employee undoubtedly hovered over his relationship with his boss. He likely felt fortunate to have any job at all. His status as lowly kicker also weighed in. While important at critical times, field goal specialists are usually low-status members of any NFL team. Pete Carroll’s expected response to Steven Hauschka’s input?

“I made the call. Just do your job, kicker.”

In fact, direct reports of Carroll standing in earshot of the head coach could hardly believe that Hauschka would even open his mouth. Carroll, on the other hand, welcomed the candor, especially from the guy who knew this part of the “business” better than anyone else on the team: “I love the honesty. Most guys say, ‘I can make it and go out there and plunk it down at the goal line.’ I thought it was a great moment for us, and it was a great decision.”

Doug’s wife recommended that we not begin this book with the Hauschka example. Thousands of San Francisco 49er fans would be bound to stop reading, she warned. Many college football enthusiasts hate Pete Carroll and think he cheated as a college coach at USC. People in New York and Boston remember his failed tenures with the Jets and Patriots. But the fact remains: In 2014, Pete Carroll was the overwhelming winner when ESPN asked 230 NFL players, “Which head coach would you most like to play for?” Carroll garnered 23 percent of the votes, far outpacing Mike Tomlin of the Pittsburgh Steelers, who received 14 percent. No other head coach reached double digits.

Reflecting on the survey results, Carroll observed, “We’re open around here. We’re honest enough and straightforward enough that we can talk right to our guys about any issue in front of the rest of the team.” Honest enough and open enough that when Steven Hauschka didn’t think he would convert a critical field goal attempt, he was willing to say so.

“I didn’t think it was the right decision, and I let Coach Carroll know that.”

Carroll called a time-out; the offense went back on the field. Many thousands of fans turned to each other and wondered what was going on. Moments later, Russell Wilson threw a thirty-six-yard touchdown strike that gave the Seahawks the lead in the fourth quarter—a lead they would not relinquish. Seahawks fans went wild. 49ers fans shook their heads. Steven Hauschka, lowly kicker—at one of the most critical moments of his career—felt empowered to question his coach’s decision. In fact, he didn’t just question the decision; he told Pete Carroll that it was not a good one. Equally important, Carroll listened.

The Seattle Seahawks won Super Bowl XLVIII in resounding fashion, bringing the Emerald City its first title in thirty-five years. Just a few days later, over a half a million people lined the streets from KeyArena to CenturyLink Field. Riding on a Washington National Guard cargo truck, waving to fans stacked ten deep on the sidewalks, Hauschka celebrated with his teammates. He had made nine kicks in nine attempts in the playoffs. But the most important one of the season was probably the one he didn’t take. The Seattle Seahawks were Super Bowl champions—in part—because of Hauschka’s willingness to speak freely to his head coach. And Pete Carroll was the most popular coach among NFL players—in part—because of the culture he had forged: one of openness, where he valued the input of every member of the team—even the journeyman kicker.

This book is for leaders of any kind. If you are a leader, people will hesitate to tell you what they’re truly thinking. They will hesitate to question—especially your ideas. They will hesitate to share their own ideas. They will hesitate to ask for help. They will hesitate to point out mistakes and admit mistakes. They will hesitate to call out lapses of integrity. And in many organizations, the hesitation will become suffocation and no one will say anything at all. Yet study after study finds that candid communication enhances innovation, ownership, engagement, and overall performance. As Jim Collins observes in his best-selling classic Good to Great, “Leadership is about creating a climate where the truth is heard and the brutal facts are confronted.”

Therein lies the opportunity of this book and a new way of thinking about the valuable insights of those we serve as leaders. Within a Speak Freely culture, ideas thrive, sacred cows die, and decisions improve. Anesthetic soft talk is the archenemy of true leadership. Typically we envision our-selves—the leaders—as the ones who must talk straight. We’re not arguing against that. But flip that notion upside down and focus on those you lead speaking candidly to you. Everything you hear will make your organization and you better. It may sting at first, but the advantages of open communication previously mentioned—greater innovation, ownership, engagement, and overall performance—are beyond debate.

Counterexamples litter the leadership landscape in iconic form: Watergate, the space shuttle disasters, Quaker’s $1.4 billion loss on the purchase of Snapple, Jerry Sandusky’s crimes at Penn State, a problematic launch of the Obamacare website: in each of these examples, someone failed to speak up, failed to listen, or both. Silence, or at best timid suggestion, is the norm in most organizations. So how do leaders create an environment where people will speak freely to each other without fear of reprisal, embarrassment, condemnation, or even rolling eyeballs? How do leaders create a place where team members speak openly, anytime, and all the time?

This book seeks to provide answers to these questions and offers tools for leaders who want to build flourishing organizations where there is ample room and encouragement for every voice. Part 1 outlines the three key things that leaders hear from their employees, their players, or anyone they’re leading in a culture where everyone has permission to speak freely. Part 2 provides a research-backed case illustrating the barriers to open communication and gives cautionary warnings for conversation killers that leaders must be on the lookout for. The final section, Part 3, offers practical tools for leaders to utilize in cultivating a culture of candor and concludes with a depiction of a tremendous organization reaping its benefits.