大道至简:商业思维的革命
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The strucdture of the book

The book is structured in four chapters in hope of guiding readers through the understanding and application of our notions and systems,In the first chapter"Back-ground",we first draw readers"attention to the issues of the current business in education and practice,We exhibit our substantial study of the business phenomena and analysis of the findings,Based on those findings,we suggest a mindset of conceptualizing business in the second chapter"Principles":12 basic concepts,?0 basic principles,? systematic rationales and 4 reasoning dimensions,forming a business Blueprint for better learning and applying business knowledge,Then,we jump into the details of the systems(PVC-BQ)with the well-defined essential elements,their relationships and the rationales for operating the systems,which are all laid out in the third chapter"System".In the final chapter-"Application",some applications,cases and tools are devised based on our principles,framework and system for demonstrating their usage,