Preface

Chinese health education cause started with the hygiene publicity and education in the 1980s～1990s which developed into health education in the 21 ^st century that has now evolved into health promotion. After more than 30 years of development, health education and promotion has made great headway in both theory and practice, and includes continuously updated and enriched contents,thanks to the concerted efforts of nationwide health education institutes at all levels and all health education personnel who have led such significant activities as Chinese People’s Health Literacy Promotion, Healthy Lifestyle Promotion,Hundreds of Millions of Peasants’ Health Promotion, Tobacco Control and All-People Fitness Program, and the Programs on Infectious diseases and Chronic Non-communicable Diseases. The ever-improving health education plays an increasingly important role in disease prevention and control, health care, health communication, health policy advocacy and scientific research, and notable achievements have been made.

The 9 ^th Global Conference of Health Promotion was held in Shanghai in November 2016. The successes on health education and promotion from across the world provide significant references and templates for China to carry out related work and led to the nationwide case-study. Still our work experience in this regard is hardly presented in stories, so it is urgent to tap into and sum up China’s exemplary practice cases in an easy-to-understand and localizing way because it’s national width to more people and more geographic colorful. In particular, the typical stories of healthy education, such as storytelling, narration, or plot reappearance, provide a living and living life for education workers at different level. That is the precondition for delving into and promoting the better cases on health education and promotion with Chinese characteristics, so as to provide impetus to the development of Chinese health education.

For example, the case about “borrowing arrows with thatched boats” has been long widely known in Chinese ancient military. But it is a new job to zoom in on and dig into the exemplary cases on China’s health education since we have no standard templates to follow. We have to make continuous innovation and be bold in practice. The excellent cases on health education and promotion collected here have the following characteristics: Through the narrative analysis comparable to dissecting the sparrow, they retell facts about health education in certain places,reflecting the entire work process, vivid plots, typical work contents, authoritative and inspiring information dissemination and correction; moreover, showing innovativeness, professional and good readability etc., that presenting in detail the regional and local features of Chinese health education, and vividly telling stories about the health education personnel and accentuate the practical significance of digging into the concrete cases of health education and promotion as well as related application.

This book collects health education stories on multiple subjects, including the prevention and control of key diseases (such as AIDS and parasitic diseases) and endemic diseases, maternal and child health, ethnic minority health education,media collaboration, health promotion community and school, the way of health lifestyle, participation of communities and volunteers, tobacco control and delivery of Chinese medicine and health knowledge to the countryside. It took us two years that These stories are about the 18 typical cases on health education in Shanghai,Chongqing, Shenzhen, Hunan, Zhejiang, Guangdong, Jiangsu, Hubei, Liaoning,Hebei, Gansu, Yunnan, Guizhou, Qinghai and Xinjiang. Delving, compiling and promoting and sharing in the form of series typical story cases of health education and promotion, it is aimed at arousing interest for primary health educators to easy to read, to learn, to understand and to apply for practice to all levels of health education institutions, hospitals, community health service institution and colleges of medical students sharing experience, etc.

This book has been already translated into English making it both at home and abroad for reference as well as expectation from foreign counterparts to get to the sense about development of health education in China. Due to time rush, there could be more and better select and compile collected cases failed to delving the characteristic and highlight case studies. It is hard to avoid omissions due to the limited editor level, please readers comment.