项目介绍
Introduction
自2010年10月始，杭州市政府与中国美术学院携手举办的“以纹样文化传播和解读为核心的创意大赛和设计师邀请展”等活动已经历经三届，都获得了巨大的成功，成为杭州文创博览会的亮点，形成以“国际纹样创意展”为品牌的可持续性的国际性文化项目，并可作为现代设计和传统文化、技艺进行对话交流的专业研讨与展示平台。
作为“国际纹样创意展”的首届活动，“2010国际纹样创意设计大赛”是相关系列活动的重中之重，受到了国际国内业界的关注。本次大赛同时也是2010年度杭州文创博览会的重点项目之一，于10月16日上午在文博会主会场和平国际会展中心正式拉开帷幕。大赛以“地球·生命”为主题，以纹样创意为核心，是国际性文化创意赛事。来自英、法、德、日等8个国家和地区，遍及工业设计、平面设计、染织设计、服装设计以及其他综合设计领域的选手，在比赛中一决高下。
围绕大赛，项目子活动还安排了“国际创意设计头脑风暴论坛”、“纹样之文化解读研讨会”等系列学术活动。大赛评委为来自法国、德国、英国、意大利、瑞典、韩国及中国台湾等国家和地区的国际创意设计领域的十余位领军人物、著名专业权威人士、时尙媒体记者及评论家，他们为复赛评审并颁奖，同时也担任大赛期间“头脑风暴论坛”和各项讲座的嘉宾。
杭州电视台、《杭州日报》、《中国靑年时报》等多家知名媒体全程跟踪采访了本次大赛。
展览篇
2010国际纹样创意设计大赛以生活化的语言诠释纹样设计专业学科的高度，带来了一次全新的视觉冲击。为与“地球·生命”的主题相呼应，独具匠心的各类设计作品，无论是从构思方面还是艺术表现形式，都充分体现了参赛选手对当今绿色环保、民族文化传承、高新科技等相关领域的热门话题的关注。而对于创意的解读，现场评审专家是这样评价的——也许创意并不需要多么夸张，有时候只是抓住一两个恰当的元素加以应用，就能收到很好的效果。
开幕式当天，展览场地观众数迖到了上千人次，会展现场反响强烈，大众对现场作品表现出浓厚的兴趣，其中以纹样创意为内容的沙发等家具作品当场获得企业的认可而签下订单。
交流篇
杭州市副市长陈小平先生为“国际创意设计头脑风暴论坛”开幕致辞。本次论坛的研讨涉及文创产业的诸多方向，论坛的举行将加快推动杭州文创产业与国际创意产业的交流合作，进一步推进杭州创意产业的快速发展。在以“国际创意设计头脑风暴论坛”为主导的系列学术活动中，来自多个国家的专家和学者进行了热烈的学术交流，并针对广大设计师、院校师生进行系列相关内容的讲座，不仅在学术圈激起一阵阵创意浪花，也给在场的与会人员上了一堂堂宝贵而生动的课程。
纽约帕森学院讲师、意大利柏丽慕达（POLIMODA）设计学院副院长帕特里克·德·穆克先生，在这里展开了一场题名为“国际创意巨擘解读设计的魅力”的讲座，讲座中，穆克教授与听众进行了激烈的讨论。曾在H&M担任设计部主管、现为H&M创意顾问的玛格丽特·范·登·博世女士，以及圣马丁艺术学院染织服装系主任安娜·史密斯女士等嘉宾的讲座也无一例外地臝得了在场听众的热烈掌声。
典礼篇
作为本年度杭州市文创博览会的重头项目，2010国际纹样创意设计大赛颁奖典礼于10月18日19：30在中国美术学院南山路校区中庭花园顺利拉开帷幕。出席此次颁奖典礼的领导嘉宾有市委常委、副市长沈坚，中国美术学院院长许江，中国美术学院党委书记钱晓芳等。数名国际知名创意人士作为颁奖嘉宾出席，此外还有来自各个国家和地区的设计大师和参赛选手到场。
典礼在德国国际著名音乐人、作曲家延斯优美的音乐中正式开始。大赛的最高奖项——全场大奖由中国美术学院的李佩颐、王子晋摘得，而最佳创意奖、最受公众欢迎奖、最佳应用奖等7名个人大奖以及10名优秀奖和6名组织纪念奖也花落各家。
2010国际纹样创意设计大赛从开始筹备到顺利闭幕，凝结了无数人的心血，在圆满落下帷幕的那一刻，我们有理由相信，中国的文化创意产业、纹样创意事业明天会更好！
It has been three times that Creative Competition and Designer Invitation Exhibition focused on pattern culture communication and interpretation was organized successfully by Hangzhou Municipal government and China Academy of Art since October 2010. And it is the highlight event of the Hangzhou Culture & Creative Industry EXPO，shaping a sustainable international culture project branded on International Pattern Innovation Exhibition and providing a professional platform for discussion，communication and exhibition among modern design，traditional culture and skill.
As the 1st International Pattern Creative Competition，International Creative Pattern Design Competition 2010 was the focus of the serial activities，which attracted the attention from the domestic and international fields. At the same time，the competition as the key project of Hangzhou Cultural & Creative Industry EXPO 2010 was opened officially in the Hangzhou Peace International Convention Center on October 16th. Themed“Earth·Life”，it featured creative pattern as a global cultural creation competition. The competitors came from the UK，France，Germany，Japan and other areas to compete in industrial design，graphic design，textile design，costume design and other related areas.
In addition，there were some other sub-projects for the competition，including brain storm forums for international creative design，symposiums on pattern culture interpretation，and etc. The jury was comprised of experts in the international creative design industry from France，Germany，the UK，Italy，Sweden，Korea and Taiwan. Renowned leaders，professional authorities，fashion journalists and critics judged the entries and awarded the winners in the ceremony. They were the lecturers in the brain storm forums and symposiums.
Hangzhou TV station，Hangzhou Daily，Youth Times，and other media have reported the whole process of the competition.
E xhibition
ICPDC 2010 interpreted the expertise with daily words，which brought a visual impact on us. With the theme of “Earth·Life”，the design works reflected the competitors’interest in environment protection，national culture inheritance，high tech and other related areas from their concept and expression. The jury’s idea on the interpretation of creativity was that perhaps it did not need much exaggeration：sometimes if one or two elements could be used properly，it would turn out to be good.
On the day of opening ceremony，thousands of people came to the exhibition hall and were interested in the exhibits. Some of them were willing to buy the works and some exhibits like sofas even brought an order.
Communication
Chen Xiaoping，Vice Mayor of Hangzhou，gave a speech in the opening ceremony of ICPDC 2010. The workshops in the forum involved several directions of cultural & creative industry，and it would promote the communication between Hangzhou cultural & creative industry and international creative industry，stimulating the development of our Local cultural & creative industry. The experts and scholars from several countries had a fierce discussion in the international creative design brain storm. In addition，they gave lectures to the designers and college students to stimulate more creativity in the academic area.
Patrick De Muynck，Lecturer of Parsons School of Design and Vice President of PoLimoda International Institute of Fashion Design and Marketing，Lectured on the charm of design interpreted by an international creative expert. And he had a discussion with the audience. Some other lectures were given by Margareta Von Borch，Design Director for H&M and Anne Smith，Dean of School of Fashion & Textiles of Central Saint Martins College of Art and Design.
Ceremony
The award ceremony of ICPDC 2010 was held in the central garden on Nanshan Campus of China Academy of Art at 19：30 on October 18th. As the main project of Hangzhou Cultural & Creative Industry EXPO，Shen Jian，Vice Mayor of Hangzhou，Xu Jiang，President of China Academy of Art，Qian Xiaofang，CPC Secretary of China Academy of Art，attended the ceremony. In addition，several internationally famous creative experts joined us as honored guests.
The ceremony opened with the beautiful melody from Jens Mahlsted，a famous German musician and composer. The First Prize for the ICPDC 2010 was awarded to Li Peiyi and Wang Zijin from China Academy of Art. In the ceremony，the best concept creative award，best public opinion award，best application award and some other awards were also issued.
International Creative Pattern Design Competition 2010 was a great success because of the efforts of numberless people. And we could forecast a better future for China’s cultural & creative industry and creative pattern industry.