How to Effectively Recruit Participants

In Chapter 2, What Not to Forget When Planning Your Study, we focused on the overall planning of a study. An important aspect of planning a study is finding suitable candidates and having them sign up for the study.

In this chapter, we will cover the different aspects of recruiting, including the following:

• The importance of profiling participants that represent the target users
• Recruiting specific target user groups, such as minors or subject matter experts
• The advantages and disadvantages of self-recruiting, versus using a third-party recruiting source
• How to screen and set expectations
• Compensation

An informed approach to recruiting participants is yet another crucial factor in ensuring the success of the study.