Yes, There Is an App for That

There is an app for almost everything already, or so it seems. Creating a profitable app is not easy, but if you develop your app in a smart way, your company can be successful too!

This book aims to help you build a profitable business around your mobile app using the the Lean Startup methodology. Unlike many other books, this one is not only for the business-oriented members of your organization. Instead, it is a very practical guide, explaining what tools and techniques can be used to develop apps the Lean way. It is important that technical-oriented people also become enthusiastic about the Lean Startup methodology, which is the reason why this book is primarily aimed at technical co-owners and developers. They need to have the right tools in order to apply the methodology to their daily mobile app development. We will discuss how you can save time and reduce waste by using a number of techniques and tools.

On the other hand, the book will be of interest for nontechnical people too. It would be ideal if they could obtain a better understanding of the underlying technical processes involved in app development. We need the business folks to find and clearly define the problems, so that the technical folks can deliver the right solutions for them. Everyone needs to collaborate closely. If you have a good understanding of each other's perspectives, you can achieve much better results.

If your startup is missing a technical cofounder, then now is the time to find one. Do not outsource the development (yet). That often does not work well when your startup is at an early stage.

In this chapter of the book, we will first look at the Lean Startup methodology, and learn why it matters to all members of your startup company.

This chapter is about the following topics:

• The app ecosystem
• An introduction to the Lean Startup methodology
• Getting your users hooked on your app