Revenue stream

Viability and sustainability are fundamental questions for every business, and your mobile app is no different. Figuring out what your revenue model is and understanding how you will monetize your hard work is often a tricky piece of the puzzle.

Ask yourself the following questions:

• For what value are our customers really willing to pay?
• For what do they currently pay?
• How are they currently paying?
• How would they prefer to pay?
• How much does each revenue stream contribute to overall revenues?

Some apps have succeeded to thrive just on advertising. Others have made it big through freemium models or in-app purchases. And finally, there are asset sales, which can be just as lucrative as other monetization methods.