Salesforce.com Customization Handbook
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Introducing Salesforce CRM

Salesforce.com was initially founded as a CRM company in the dot com era in 1999 by former Oracle executives, Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez, as a company specializing in Software as a Service (SaaS). In June 2004, the company went public on the New York Stock Exchange under the stock symbol CRM. Salesforce.com is the leader in the SaaS-based on-demand cloud computing model. Salesforce.com's journey started in 2002 when they launched their first SaaS-based product.

The following screenshot shows the home page of their first product: