Unit 1 Form of Business Letters

Learning objectives

1) Remember the principles of a good business letter.

2) Be familiar with the structure of business letter.

3) Choose a standard format you like most in your future letter, don’t mix.

4) Address a correct envelope or air waybill when you send a letter.

Mini-case

【A letter from a partner】

Your client, Forward Bicycles Co., Ltd. intends to buy your “Dove” bicycles. The sales manager wrote a letter saying that he would like to do this business on a D/P basis, which is unacceptable to you. Your usual term of payment is L/C. However, he is a long-term trade partner with good credit. How would you reply him?

【Analysis】

Writing a good business letter is not an easy job. It needs a lot of professional background with a perfect communication skill. Under such circumstance, you should balance the policy of your company with the business relation. Whether to do business on L/C basis or not, you should reply in courteous and reasonable way.