2　The Success of TikTok

Tang Mingfeng

Abstract:TikTok is one of the most popular short-video sharing platforms in the world.It originated from Douyin,the Chinese version of TikTok.Both Douyin and TikTok are under the same umbrella of ByteDance,which was created in a four-bedroom apartment in Beijing in March 2012.TikTok was launched outside the mainland of China in November 2017.It became the most-downloaded social software in AppStore in January 2018.The success of TikTok results from its cutting-edge algorithm,funny and interesting content as well as efficient dissemination of short videos and live broadcasts are made available to all types of reviewers.The external environment before 2019 was also in favor of the development of short-video sharing platforms including TikTok.However,the operation of TikTok faces challenges in foreign countries after 2019,particularly in the US TikTok has taken a series of actions to handle the challenges.

Key words:short video； ByteDance；challenge； management environment