Part Ⅱ　Discussion Questions

Question 1:According to the case,what external environmental factors do you think make TikTok successful? （Use the PESTGD Model to analyze）

Question 2:Why did the US government prohibit all devices managed by the United States House of Representatives to using TikTok? What should TikTok do to handle this restriction?

Question 3:What kind of organizational culture does ByteDance have? Please describe it.

Question 4: What do you think the situation of the short video industry is now? Please use Michael Porter's Five Forces Model to address this question.