3　The Strategic Focus of NIO

Shen Tao

Abstract:Founded in 2014,NIO,the first member of China's new car-making force,released the fastest electric supercar EP9 for the first time in 2016,taking a top-down route and positioning itself in the middle and high-end market.In 2018,NIO became the first Chinese new energy vehicle to go public in the United States.In 2020,NIO's market value exceeded $100 billion,once surpassing BMW,General Motors and Ford.In the list of the world's top 100 most valuable automobile brands in 2020,NIO was listed for the first time,basically laying the leading position of domestic new energy vehicles.By November 27,2022,NIO has built 330 high-speed power changing stations in China,and completed the layout of high-power changing network in six urban agglomerations,five vertical and three horizontal.With its strategic advantages,NIO continues to morph and develop in the market.

Key words:strategic focus；NIO；competitiveness