Chapter 2
Organizing

1　Cross Boundary Business for Making Face Mask Machines:How Strong is AVIC's Ability to “Deviate from the Original Business and Make Irrelevant Products”

Tang Mingfeng　Bao Yuxiang

Abstract:The sudden outbreak of the COVID-19 caught all sectors worldwide off guard,and the production of medical manufacturing industry fell far short of the dramatic increase in market demand,leaving medical materials in desperate shortage.Aviation Industry Corporation of China,Ltd.（hereinafter referred to as “AVIC”）urgently shouldered their social responsibility to develop and produce automatic face mask machines and strip press machines.Being the backbone of state-owned conglomerate,AVIC used to develop and make fighters and had no experiences in producing epidemic prevention materials.How can AVIC cross the boundary to complete the task? AVIC prioritizes the people's interest and cares the world's need.It quickly set up a R&D team,worked together with other units of the holding company and completed the task within 15 days.AVIC not only helped China solve the shortage of masks and protective clothing as well as the national capacity of public medical materials provision,but also contributed to the worldwide increase of epidemic prevention supplies.AVIC has demonstrated a responsible,capable,and innovative image as a Chinese company at the world stage.Its behaviors convey signals to the world as the Chinese power,Chinese spirit,Chinese efficiency,and Chinese responsibility,which is recognized globally.

Key words:COVID-19；AVIC； automatic face mask machines； organizational agility