更新时间：2019-09-20 12:09:25
封面
版权信息
赞誉
献词
PREFACE
INTRODUCTION The New Way to Grow a Business
PART ONE Reciprocity on a Massive Scale
CHAPTER 1 Reciprocity Right-of-Way
CHAPTER 2 Partnering to Do What You Can’t Do Alone
CHAPTER 3 Experimenting to Learn: How to Make Money in New Ways
CHAPTER 4 Amplifying to Create Scale
PART TWO Future Forces That Will Demand Reciprocity
CHAPTER 5 How the Digital Natives Will Disrupt Rights-of-Way
CHAPTER 6 How Socialstructing Will Disrupt Partnering
CHAPTER 7 How Gameful Engagement Will Disrupt Experimenting to Learn
CHAPTER 8 How Cloud-Served Supercomputing Will Disrupt the Practice of Scaling
PART THREE How to Develop Your Own Reciprocity Advantage
CHAPTER 9 How to Uncover Your Right-of-Way
CHAPTER 10 How to Find the Best Partners for You
CHAPTER 11 How to Learn by Experimenting with Many Open Iterations
CHAPTER 12 How to Scale Your Reciprocity Advantage
CHAPTER 13 When the Future Is Reciprocity
BIBLIOGRAPHY
ACKNOWLEDGMENTS
INDEX
About the Authors
