More praise for The Reciprocity Advantage

“This is a thinker’s book that will make companies and leaders face the future with potential answers rather than uncertainty. A practical read from start to finish.”

—Nigel Travis, Chairman and CEO, Dunkin’ Brands

“If your business is squeezed by ever-tightening margins and confronted daily by disruptive forces, understanding your reciprocity advantage will open you to the potential of nontraditional partnerships as a path to large-scale growth.”

—Donald Hall, Jr., CEO, Hallmark

“Few industries have been more disrupted by the Internet than news media and print publishing. This new ‘how to’ guide provides a road map that can allow publishing companies to become disruptors and create a bright future for themselves and the people they serve.”

—Bill Toler, CEO, Swift Communications

“In The Reciprocity Advantage, Ronn and Johansen provide a new golden rule for business: give to grow and share to scale. A must-read.”

—Scott Anthony, Managing Partner, Innosight, and author of The First Mile and The Little Black Book of Innovation

“Every winning strategy is based on a compelling insight, and The Reciprocity Advantage is loaded with insight. Capturing a reciprocity advantage will be the next strategic advantage.”

—William G. Pietersen, Professor of the Practice of Management, Columbia Business School, and author of Strategic Learning

“Bob Johansen and Karl Ronn have produced a book that offers masterful insight into one of the defining features of today’s world: advantage through reciprocal value creation. Our old win-lose models are no longer fit for purpose. The best businesses today are aiming higher. Bob and Karl’s vision will help any leader unlock new forms of value with new thinking.”

—Aron Cramer, President and CEO, Business for Social Responsibility

“The Reciprocity Advantage is required reading for my Marketing for Social Profit students. It gives readers at all levels of business experience perspectives and actionable information to enhance business and innovation results. Anyone interested in growing and making a positive collaborative impact should read this book.”

—Linda L. Golden, Marlene and Morton Meyerson Centennial Professor in Business, The University of Texas at Austin

“With their uncanny knack for seeing the future, Bob Johansen and Karl Ronn offer a priceless gift—a fresh, practical strategy for collaboration that can advance both margin and mission in organizations of all kinds. Leaders at every level will benefit from their wisdom.”

—John R. Ryan, President and CEO, Center for Creative Leadership

Other Books by Bob Johansen

Get There Early

Leaders Make the Future

Upsizing the Individual in the Downsized Organization

(with Rob Swigart)

Global Work

(with Mary O’Hara-Devereaux)

Leading Business Teams

Groupware

Teleconferencing and Beyond

Electronic Meetings

(with Jacques Vallee and Kathleen Spangler)