China's Tourism Consumption Upgrade toward Africa under the Framework of B&R
Abstract: The Belt and Road Initiative may promote tourism cooperation between China and countries or regions along the routes. With the continuous advance of B&R in Africa, the tourism cooperation between China and Africa under B&R framework is experiencing stages transition from“policy docking”to“consumption upgrading”. Consumption upgrade generally refers to the upgrading of the consumption structure. It is structural upgrade or hierarchical improvement of all kinds of spending in total expenditure, which can directly reflect the level of consumption and development trends. Therefore, the key of tourism consumption upgrade is to upgrade the structure of tourism consumption and product. The upgrade of China's tourism product and consumption structure toward Africa will boost the stages transition from“policy docking”to“consumption upgrade”smoothly. In this process, cultural exchanges as the main will be an important direction in China's tourism toward Africa. The path of which should be based on the existing content and mechanism of tourism cooperation, and focus on product structure transition in the meantime, to promote the development of China's tourism toward Africa from traditional type gradually to cultural（exchange）type. In the practice of tourism cooperation and its consumption upgrade between China and Africa will provide experience and reference to development of tourism cooperation between China and countries or regions along the routes.
Keywords: B&R; Tourism Cooperation Between China and Africa; Tourism Toward Africa; Consumption Upgrade