群菁汇:高端售楼会所大赏
上QQ阅读APP看本书,新人免费读10天
设备和账号都新为新人

女王的魔方Queen's Cube

The showroom of the sales department of Queen's Cube is located in a commercial building in the center of the city. The designer shows Queen's Cube idea in a limited area. The inspiration of the designer comes from the sight around the city, starting with the community environment. This is designed to give the guests an experience journey and then to establish an alternative atttude towards life. Designer take the idea of "Life is struck by a new wave" as a creative concept. "A New Wave" stands for a new lifestyle in this particular region, which is full of a new force. He uses symbolic meanings to express the idea in the exhibition hall, convey a living culture of settlement patterns integrating into the urban.

Entering into the showroom of the sales department, you can see the arc element. Carrying on the concept of the wave, the designer use the buildings with light brown stripes to surround the exhibition hall. Irregular pattern showing the innervation of wave and urban concept map as the background shows a picture of the wave surrounding the city, meaning the whole place linking together.

In order to express the regional character of this place, the designer adopts an imagery map to replace the stardard area map in the design of area display, using pattern to indicate the precious cultural heritage in Wan Chai, for example, trams, temples, ferry, etc., by this way, the guests can get a deep impression of the local history and development status.

设计师:何宗宪

设计公司:何宗宪设计事务所

项目地点:中国香港

The design of the wave can be found from the demonstration unit showing the actual living space to business negotiation area. Gorgeous crystal strings, which means the spray from the waves beat and the waves caused by the sales experience, surround the display area of the main model. The business negotiation area also adopts glass pattern of spray. The guests and the land agents can discuss some details in the surrounding of waves. The design of the whole building keep to the point of the theme of the wave. In addition, the overall atmosphere of the showroom and the lighting processing make full use of the night scene in the urban to show the bright side of the city, which allow the guests to feel the city's vitality and experience a new lifestyle.

Queen's Cube的售楼部展示厅设于市中心的一幢商业大厦内,设计师在面积有限的展厅内把Queen's Cube的理念展现出来。该住宅项目周边的城市景象给予设计师灵感,以社区环境为设计出发点,目的是为客人带来一个体验的旅程,以及建立起另一种生活态度。设计师以 “Life is struck by a new wave”(“生命中的新浪潮”) 为创作概念,“新浪潮”代表在这特别的地区有新的生活模式,当中充满一股新的力量。他们用象征式的手法把构思呈现在展示厅内,表达居住模式融入都市本身的生活文化。

走进售楼部展示厅内,可以见到弧线元素。承接“浪潮”的构想,设计师以浅棕色的曲线条子建筑包围整个展示厅,不规则的设计表达出波浪的动感,以都市概念图作为背景,比喻浪潮包围整个城市,意思是把整个地方连结在一起。

为了表达该地点的区域个性,设计师在项目的地区展示方面以意像地图取代标准的地区地图,利用图案标志着湾仔区内珍贵的文化遗产,例如电车、庙宇、渡轮,让客人对区内的历史及发展留下深刻印象。

由展现实际生活空间的示范单位到商谈生意的洽谈区连贯了整个浪潮设计,华丽的水晶串代表波浪拍起的水花,包围着主体模型展示区,也代表整个售楼体验所引起的浪花。而洽谈区也利用玻璃浪花图像,让客人和地产商在浪花的包围下商讨细节,生动地紧扣以浪潮为题的创作蓝本。此外,展厅的整体气氛和灯光处理是借着大都会的夜晚表现出城市璀璨的一面,同时让客人感受城市的生命力,体验一种新的生活模式。