关键概念

市场Market 市场营销Marketing 需求Demand 交易Transaction

营销环境The Marketing Environment 价值Value 满意Satisfied

竞争Competition 生产观念Production Concept

产品观念Product concept 销售观念Marketing Concept

营销观念Marketing Concept 社会市场营销观念The Social Marketing Concept

全面营销观念Comprehensive Marketing Concept