Magento Search Engine Optimization
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Conventions

In this book, you will find a number of styles of text that distinguish between different kinds of information. Here are some examples of these styles, and an explanation of their meaning.

A block of code is set as follows:

<title>Open Source Ecommerce Software &amp; Solutions | Magento</title>    
<meta name="description" content="Download the Magento Community Edition, our free open source ecommerce software solution for expert developers and enthusiasts!" />

When we wish to draw your attention to a particular part of a code block, the relevant lines or items are set in bold:

<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"  xmlns:xhtml="http://www.w3.org/1999/xhtml">
<url>
<loc>http://store.apple.com/us/browse/home/shop_mac</loc>
<xhtml:link rel="alternate" hreflang="en-us" href="http://store.apple.com/us/browse/home/shop_mac" />
<xhtml:link rel="alternate" hreflang="en-ae" href="http://store.apple.com/ae/browse/home/shop_mac" />
<!—- another 40 combinations for this url not shown -->

New terms and important words are shown in bold. Words that you see on the screen, in menus or dialog boxes for example, appear in the text like this: "Navigate to Catalog | Manage Categories".

Note

Warnings or important notes appear in a box like this.

Tip

Tips and tricks appear like this.