更新时间：2021-04-02 10:17:15
coverpage
Magento Search Engine Optimization
Credits
About the Author
About the Reviewers
www.PacktPub.com
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Preface
What this book covers
What you need for this book
Who this book is for
Conventions
Reader feedback
Customer support
Chapter 1. Preparing and Configuring Your Magento Website
Focusing on your keywords
The role of the home page
Structuring our categories for better optimization
Optimizing our CMS pages
Optimizing our titles content and meta information
Adjusting our Magento configuration for SEO
Default <head> settings
XML sitemap
Google Analytics
Summary
Chapter 2. Product and Category Page Optimization
Optimizing titles and descriptions for the SERPs
Optimizing our URL keys
Layout and content considerations
Optimizing images and selling your product
Implementing schema (rich snippets)
Implementing social sharing for products
Chapter 3. Managing Internationalization and Multiple Languages
Choosing the right domain structure for multiregional websites
Store-specific configuration
Avoiding duplicate content when translating pages
Chapter 4. Template/Design Adjustments for SEO and CRO
Organizing our heading structure
Integrating the breadcrumb and organization schema
Adding rel=next/prev to our category pagination
Adding reviews directly onto our product pages
Removing unwanted blocks from the checkout
Chapter 5. Speeding Up Your Magento Website
SEO benefits of a fast Magento website
Magento configuration settings to increase speed
.htaccess modifications
Server-side performance and scalability
Online tools to test performance
Chapter 6. Analyzing and Tracking Your Visitors
An overview of e-commerce analytics reports
Understanding Multi-Channel Funnels
Adding events to track phone number clicks
Universal Analytics
Implementing and analyzing content experiments
Chapter 7. Technical Rewrites for Search Engines
Additional .htaccess modifications
Improving our robots.txt file
Resolving layered-navigation duplicate content
Chapter 8. Purpose-built Magento Extensions for SEO/CRO
Installing extensions
Popular SEO-specific Magento extensions
Extensions to help improve CRO
Noteworthy extension developers
Index
