What this book covers
Chapter 1, Preparing and Configuring Your Magento Website, covers the basic concepts of keyword placement, the roles of the different types of pages, XML sitemap creation, and integrating Google Analytics e-commerce tracking. It also covers the category structure and the default configuration aspects, such as setting up canonical elements, default meta information, and URL structure.
Chapter 2, Product and Category Page Optimization, focuses on optimizing our product and category pages and implementing the best practices for elements such as headings, titles, meta information, URL keys, and body content. Page layout, schema integration, and social sharing will also be covered.
Chapter 3, Managing Internationalization and Multiple Languages, looks at the best practices for domain structure, store-specific configuration and translation, as well as methods to avoid duplicate content across our multinational store views.
Chapter 4, Template/Design Adjustments for SEO and CRO, will cover template manipulation in order to better deliver a clear, organized heading structure as well as how to optimize pagination, product reviews, and the entire checkout experience. It will also cover implementing website-specific microdata, such as breadcrumb and organization schema.
Chapter 5, Speeding Up Your Magento Website, will look into why speed is such an important factor for both usability and SEO. It will lead on to show you how it's possible to improve the performance through Magento configuration, server compression, and advanced caching techniques, such as Varnish, for scalability.
Chapter 6, Analyzing and Tracking Your Visitors, provides an overview of the features available with Google Analytics to track e-commerce conversions. It also covers ways to better interpret our results using filters, advanced segments, and multi-channel funnels.
Chapter 7, Technical Rewrites for Search Engines, shows the various methods available to you in order to fix many URL-related problems that occur within the Magento framework using 301 redirects, URL rewrites, and blocking access to search engines for certain areas using the robots.txt file.
Chapter 8, Purpose-built Magento Extensions for SEO/CRO, looks at some of the best SEO- and CRO-related extensions that are available for free and for a price.