Preface

The challenge that most UX designers and product owners face is to ensure that the UX of products and services is user friendly. Some common issues are simplicity, navigation, appearance, maintenance, and so on. In this book, we will address all these issues through real examples and main overall problems and solutions on accessibility, conversion, content, and UI, just to name a few. You will learn to simplify, fix, and enhance some common, real-world application designs.

As you progress through the book, you will learn about the information architecture, usability testing, iteration, UX refactoring, and other similar concepts. You will also learn about UX design tools with the projects covered in the book. By the end of the book, you will be armed with the knowledge to fix bad designs and ensure great customer satisfaction for their applications.

By understanding business and user needs, you will be able to focus on what exactly should be fixed. It is important to have a clear idea of what the problems are that your UX efforts aim to solve and understand what are the solutions the company provides. With the UX issues identified and project challenges defined and agreed, you will need to turn these findings from user research into potential solutions, listing assumptions and presenting the ideas to the stakeholders in a clear and effective way.

In the second part of the book, you will see specific UX issues, mostly common, and how to fix them through different methodologies and using a variety of tools. You will learn how to increase conversion with UX, how to use UI elements and content for better communication, improving IA for better navigation, besides considering accessibility as part of the UX and also thinking about user experience in public environments.

By the end of the book, you will know how to create better documentation that communicates well with other teams, and also, you will know how to test and validate the potential design solutions before the implementation. Closing the full UX circle, you will be confident to measure the results of the UX fixes and prove to the stakeholders how the focus on UX impacts the success of the product/service and how important it is to keep investing in fixing bad UX Designs.