更新时间：2021-06-24 19:03:17
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Dedication
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Foreword
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Preface
Who this book is for
What this book covers
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Understanding UX and its Importance
UX is present everywhere
Bad UX is bad for your business
The ROI of fixing bad UX design
Getting stakeholders involved
Metrics and KPI's
Summary
Identifying UX Issues – UX Methodologies
Identifying stakeholders and their needs
Prioritization map
RACI matrix
Stakeholder matrix
Interviewing stakeholders
Understanding users and their needs
Investigation
Heuristic evaluation
User research methodologies
20 UX methods in brief
Screening and recruiting
Guerrilla research
Creating personas
Step 1—Identify behavioral and demographic variables
Step 2—map interviewees into variables
Step 3—Identify key patterns of behavior
Step 4—List relevant characteristics and objectives
Step 5—Check the entire set of person to eliminate redundancies
Step 6—Develop the narrative
Step 7—Determine types of people
Understanding the competitors
User journey and touch points
Defining the challenges and project goals
Exploring Potential UX Solutions
Organizing the reports
Be visual
Analytics
User feedback
Finding solutions
Design test iterate repeat
Increasing Conversion with UX
Identifying conversion issues
Previous analysis
Quantitative/data analysis
Google Analytics
Mixpanel
Hotjar
AppSee
Chartbeat
Inspectlet
Woopra
Formisimo
Lucky Orange
Website Grader by HubSpot
Other tools
Research and interviewing your users
Doing usability tests
Doing A/B tests
Building responsive and accessible websites
Helping your users save time
Making your user think as little as possible and save as much information as possible
Leaving the main function of your site prominent
Improving the loading time
Following design trends
Using good call-to-action
Using UI and Content for Better Communication
Identifying UI and content issues
The importance of good UI for a great UX
UI elements for good UX communication
Minding the hierarchy of the UI elements
Choosing the appropriate typography
Headline
Body of text
Background
Responsive typography
Fonts
Picking the right color scheme
Using consistent iconography
Content strategy and microcopy
